Augmented reality goes beyond gimmicks for business and takes off viral
The most effective magazine ads that best inspired consideration and purchase in 2010.
An awesome integration for a retailer and useful app! Shazaam any song from Old Navy’s ads and shop the key looks from their ad, unlock deals, and other goodies.
Take the HTML5 Challenge and have fun doodling while you read the rules! -
HTML5 enables you to take advantage of multimedia content and allows you to stretch your creative skills. The HTML5 challenge is an opportunity to show how you can combine creativity and innovation; design a YouTube Masthead using DoubleClick Rich Media Studio & HTML5 and win a chance to have your mast head on YouTube for a day.
Neiman Marcus Launches Nationwide Scavenger Hunt -
The high-end retailer will award a series of prizes to shoppers for completing various challenges with SCVNGR’s iPhone or Android apps between now and April 10. Users will be asked, for instance, to head to the beauty counter and snap a photo of themselves wearing a new shade of lipstick, or to identify a trend (such as florals, or statement necklaces) and take a photo of a piece that matches it.